BTS’ Kim Taehyung (V) is back from the military, and so is his unmatched superstar aura. Since his discharge on June 10, alongside the group’s leader Kim Namjoon (RM), fans have been closely watching his every move. And while they’re at it, they’ve also been quick to track—and instantly buy—everything he’s seen using. From luxury accessories to everyday essentials, anything Taehyung touches is flying off the shelves.
BTS’s V’s unmatched selling power takes the spotlight post his military discharge
V is no stranger to setting trends, and brands know it well. As the face of global names like Celine and Cartier, Kim Taehyung has long been a favorite muse in the fashion world. And now, fresh out of the military, he’s once again proving his selling power without actually participating in a promotional campaign.
At his discharge ceremony, fans spotted Taehyung wearing a sleek black-strapped Cartier Santos-Dumont watch worth $13,500, and within hours, it was out of stock. But the sell-out spree didn’t stop there.
Kim Taehyung’s Cartier Santos-Dumont Watch worth USD $13,500 which he recently wore during his military discharge sold out on Cartier website! pic.twitter.com/cB4AWbl96I
— V Charts (@BTSVChartData) June 10, 2025
Everything from his solo live has also become a fan obsession. The orange designer chair he sat on during the livestream? Sold out. The Comfort Seoul blue bear keychain attached to his backpack in a recent Instagram post? Gone. Even a Chinese-language book seen in his home—featuring a snowy rooftop cover—has been wiped from shelves.
Since his discharged from the military, Kim Taehyung has sold out cartier watch, a book, keychain & even the chair from his solo live 😭
SOLD OUT KING KIM TAEHYUNG pic.twitter.com/mh5V3CuvXj
— ♡ V UK (@KTH_UK) June 11, 2025
Kim Taehyung was reading a Chinese magical‑realism short‑story collection book called “The Kitchen of 16 Nights” by Mao Wu on his Instagram post.
It’s currently Sold Out on multiple websites! pic.twitter.com/FLSDfkEJDS
— V Charts (@BTSVChartData) June 11, 2025
‘Sold out King Kim Taehyung’
As expected, fans couldn’t stop raving about Kim Taehyung’s selling power, though some were left disappointed after everything sold out before they had a chance to grab it.
“If not because Tae can’t be bought, but that baby would have sold out too. Sigh,” one user wrote.
If not because Tae can’t be bought, but that baby would have sold out too. Sigh 🤧
— IDOL OF IDOLS KTH(BORAHAE💜) (@Barbzella) June 11, 2025
Another fan mentioned, “Kths got too much money on their hands cos,the rest I understand but the chair??? Really”
Kths got too much money on their hands cos,the rest I understand but the chair??? Really 🤭
— daeguprince (@organic_sucess) June 11, 2025
A third fan added, “Selling out Cartier watch worth 13k+ only kim taehyung can relate.”
Selling out Cartier watch worth 13k+ only kim taehyung can relate https://t.co/r8AJ41dQfY
— Thv Taehyung (@ThvTaehyun4279) June 11, 2025
“You guys are crazy ( I would do the same if I was rich enough),” one added.
You guys are crazy ( I would do the same if I was rich enough) https://t.co/WIocSFz0kO
— Hadjar❄WINTER AHEADⓥ💜 (@thvgirl770) June 11, 2025
Kim Taehyung’s post-military shenanigans
It’s only been two days since V’s discharge, but he’s already treating fans to a steady stream of new content. While the other BTS members are easing back into civilian life, Kim Taehyung has celebrated his return with his Wooga Squad, dropped two impressive dance performances with Lee Junglee, shared a carousel post feat. his military pals, and now fans are just waiting to see what he does next.
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