Why Tata Motors didn’t rebrand ‘Harrier’ EV: Company eyes 50% EV share

Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility. Based on an interaction conducted by Arpit Mahendra. Tata Passenger Electric Mobility has further expanded its lineup of electric cars with the highly-anticipated launch of the electrified version of its popular nameplate, the Harrier. With the launch of the Harrier EV, the company’s stable now consists…

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