
Scotch whisky set to become cheaper: Diageo to cut prices in India as UK trade deal slashes duties
British liquor company Diageo Plc plans to reduce Scotch whisky prices in India in the higher end of single-digit percentage range as a result of the recently announced India-UK free trade agreement. The global leader in spirits anticipates that the FTA implementation will be completed in fiscal 2027, which will ultimately benefit consumers in the…